7,00,00,00,000 Startup Failure ? ? Why PepperTap Failed ? Business Case Study

PepperTap which was a 100 million dollar startup started in the year 2014 and this startup failed badly in 2016. Why did PepperTap fail? why do hyperlocal delivery startups fail in India? This video is a detailed startup failure case study on Peppertap.

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Title Contents:
00:00 – Introduction
00:19 – Why Peppertap Failed?
00:35 – Story of Peppertap
01:21 – Growth of Startup
01:42 – Startup Failure Reason – 1 Failed PMF
04:39 – Startup Failure Reason – 2 One Way Consumer Centricism
06:49 – Startup Failure Reason – 3 High COCA Negative Margins
08:24 – Startup Failure Reason – 4 Experience Sabotage
10:22 – Startup Failure Reason – 5 Business Diamonds
12:57 – Startup Failure Reason – 6 Timing & Trigger Gun

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